Erin Bushinger Joins Standard Heating, Cooling, and Insulating as Vice President of Marketing

MARCY, N.Y — Standard Heating, Cooling & Insulating, is excited to welcome Erin Bushinger as the new Vice President of Marketing. With over 18 years of experience in communications and marketing, Bushinger brings a wealth of expertise from her successful terms in the cybersecurity and healthcare industries.

“I am thrilled to join a forward-looking company like Standard that positively impacts people’s lives every day. I look forward to helping elevate the brand and solidify our position as the go-to heating, cooling, and insulating company in our markets,” said Bushinger.

As the new Vice President of Marketing at Standard, Bushinger will lead the development and execution of comprehensive marketing strategies aimed at increasing brand awareness and customer engagement. She will oversee multi-channel campaigns across digital, print, and social media while managing market research and competitive analysis to maintain Standard’s edge in the heating, cooling, and insulation sectors.

Prior to joining Standard, Bushinger served as the Director of Communications & Marketing at Assured Information Security (AIS) and held key roles at Mohawk Valley Health System.

She holds a bachelor’s degree in public relations from Syracuse University and a master’s in information design and technology from SUNY Poly. Her achievements include being recognized with the Central New York Business Journal’s 40 Under 40 Award in 2018 and graduating from Leadership Mohawk Valley in 2020. Erin is also actively involved as a board member and Marketing Committee Member for the United Way of the Mohawk Valley.

“Erin’s strategic vision and proven leadership will be instrumental as we continue to innovate and grow. We are confident that her expertise will enhance our marketing efforts and strengthen our brand presence.” Said Jenn Keida, CEO/President, of Standard.

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About Standard Heating, Cooling, & Insulating: Standard has been a staple in the construction field for more than 90 years. Standard has serviced the Mohawk Valley and Capital Region of New York for decades, introducing innovative products and services.

Standard’s mission is to establish itself as the go-to provider for the region. To accomplish this feat, they are focused on innovative technology and solutions designed to provide optimal comfort while solving energy loss problems in existing homes and new construction throughout the Northeast. For more information, please visit standardco.com.